Jack in the Box
Down to Feast
Jack in the Box is helping you let your freak flag fly
Even as it becomes more socially acceptable to experiment, people are often still scared to try things outside of the box. Jack’s slightly off-the-wall options were made to mix and match and expand your mind on what a fast food order can be after you decide to step outside of the comfort zone of the everyday fast food combo meal. So release yourself from your inhibitions, let your wildest cravings loose, and if you decide to get a little weird with it… That’s your business.
The Rest is Still Unbitten…
Jack In The Box is collaborating with the woman who taught us all how to release our inhibitions, Natasha Beddingfield, to release a parody of her smash hit single “Unwritten” that reminds us to follow our hearts and stomachs and to leave
no option Unbitten.
Jack-cuterie
We’re serving up Jacks menu items charcuterie style at select locations to encourage mixing things up and trying new combinations.
Foodie Sutra
And releasing a limited edition “Foodie Sutra” coffee table book that can be purchased through our website that shows all of the different ways you can eat your meal at Jacks.
Jack’s Got Your Back
Jack Box himself is taking to Twitter to give props to all of the adventurous eaters out there.
DTF?
And we’re bringing back our popular car-vertising, but with a fresh 180-degree twist. Taking a note from the swingers community and their use of the upside-down pineapple, foodies can show everyone on the road that they’re “down to feast” by putting an upside-down Jack head magnet on their car.
Eat What You Want Day
All of this will lead up to a nationwide celebration of Jack’s new favorite holiday, National ‘Eat What You Want’ Day on May 11th. Jacks across the country will hold in-store celebrations all day long, and our flagship location in San Diego will have special guest Natasha Beddingfield there to perform her new hit single, Unbitten.
Art Direction: Emily Waters
Copywriting: Cat Zelenka